Interview
In this interview, we spotlight Eng. Francisco Boncalves Borrega, Mokhtar Group’s Latam representative with extensive business expertise spanning North and South America. With years of experience in international markets, Francisco shares his insights on driving growth, building sustainable partnerships, and navigating the unique challenges of global business development.
Building sustainable partnerships requires more than just closing deals—it’s about fostering trust, aligning long-term goals, and maintaining open, transparent communication.
Eng. Francisco Goncalves Borrega
CSA: Can you tell us about your career journey and how your experience across North and South America has shaped your business approach?
Francisco: Working across both North and South America, I’ve had the unique opportunity to see both the common values and the differences that shape business practices in these regions. One of the most important lessons I’ve learned is North America’s strong emphasis on productivity and efficient resource use. In places like the U.S. and Canada, businesses are incredibly results-oriented, with a focus on building high-performance teams and aligning organizational goals with those of their executives. This has been a significant learning experience throughout my career, helping me shape a business approach that values efficiency, teamwork, and strategic alignment.
CSA: What are some of the biggest challenges and opportunities you’ve encountered while working in diverse markets across Latin America?
Francisco: One of the main challenges in Latin America is the technological lag that many companies face, particularly in their management and commercial systems. However, this is also a great opportunity. The rapid adoption of digital tools can be extremely productive, and companies often see a quick return on investment. While many potential clients are open to embracing these changes, the uncertainty around their country’s economic evolution and the fear of operational challenges often hold them back. For a consulting firm like Mokhtar Group, this creates an opportunity to guide companies through this digital transformation, helping them overcome their hesitation and take advantage of these innovations.
CSA: How do you leverage your regional expertise to help companies expand their business operations in both North and South America?
Francisco: My experience working with international companies in Argentina has given me a clear view of both the barriers and the opportunities for businesses looking to enter new markets. One of the most important things I’ve learned is the need to navigate cultural differences to avoid friction. Building strong business relationships requires listening carefully to potential clients, understanding their specific challenges, and adapting proposals to meet local demands. Flexibility is key in creating business strategies that resonate in each region, and that’s something I bring to every client I work with.
CSA: What key trends do you see shaping the future of business and investment in Latin America, and how can companies prepare for them?
Francisco: One of the most important trends shaping the future of business in Latin America is the increasing role of technology, particularly artificial intelligence. Many companies, especially those outside the tech sector, view AI as a complex, almost overwhelming phenomenon. They often don’t have a strategy in place to understand or implement it, missing out on the competitive advantages AI can offer. I believe that sectors like education, healthcare, and the arts—where financial flows are strong—are particularly well-positioned to benefit from these technological advancements, and companies should be proactive in preparing for this shift.
My approach has always been rooted in understanding the unique dynamics of each market, ensuring that every strategy is not only effective but culturally and commercially aligned.
Eng. Francisco Goncalves Borrega
CSA: How has your role with Mokhtar Group allowed you to make an impact on our clients’ growth and success across different markets?
Francisco: At Mokhtar Group, our value lies in our adaptive approach. We don’t believe in a one-size-fits-all model. Instead, we tailor our strategies to each lead, understanding their unique challenges and creating creative solutions that not only address their pain points but accelerate their growth. The ability to design custom solutions and determine the best sales and revenue generation cycles for our clients is, in my opinion, a key driver of success. My role at Mokhtar Group allows me to bring this flexible, results-driven approach to each client, ensuring that their business strategies are aligned with their goals and the market dynamics they face.
